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Elit Condimentum

Elit Condimentum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum id ligula porta felis euismod semper.

Aenean eu leo Quam

Aenean eu leo Quam

Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.

Cursus Amet

Sed purus sem, scelerisque ac rhoncus eget, porttitor nec odio. Lorem ipsum dolor sit amet.

Pellentesque Risus Ridiculus

Pellentesque Risus Ridiculus

Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.

Porta

Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.

Etiam Ultricies

Etiam Ultricies

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Vulputate Commodo Ligula

Vulputate Commodo Ligula

Commodo cursus magna, vel scelerisque nisl consectetur et. Donec id elit non mi porta gravida at eget metus.

Elit Condimentum

Elit Condimentum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum id ligula porta felis euismod semper.

Aenean eu leo Quam

Aenean eu leo Quam

Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.

Cursus Amet

Sed purus sem, scelerisque ac rhoncus eget, porttitor nec odio. Lorem ipsum dolor sit amet.

Pellentesque Risus Ridiculus

Pellentesque Risus Ridiculus

Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.

Porta

Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.

Elit Condimentum

Aenean eu leo Quam

Pellentesque Risus Ridiculus

Etiam Ultricies

Elit Condimentum

Aenean eu leo Quam

Pellentesque Risus Ridiculus

Design Lead, Meta - Instagram and Facebook Shops

2019 - 2023

I led design for gift-giving, discounts and promotions, and the core storefront experience across Instagram and Facebook Shops. Partnering with product, engineering, and research, I shaped product strategy and built cohesive shopping experiences that served both buyers and sellers.

Strategy & Ideation: Drove cross-company alignment on commerce strategy, facilitating workshops and brainstorms to define new shopping concepts and differentiators for Instagram Shops.
Buyer & Seller Experiences: Designed industry-leading flows for how buyers shop on Instagram and how sellers configure their storefronts in Commerce Manager and Shop Builder.
Leadership & Mentorship: Managed and coached a team of three designers while mentoring peers across the broader Commerce & Connectivity org. Initiated a design-education program to elevate craft and consistency.
Execution Excellence: Maintained a high bar through proactive QA, bug triage, and hands-on testing to ensure every launch met design and quality standards.

This role combined strategic vision with hands-on craft—balancing leadership, collaboration, and meticulous execution to deliver shopping experiences at Meta scale.