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2023 - Present
At Otter, I lead the Guest Engagement & Growth design team, shaping product strategy while staying hands-on with the craft. From rethinking the entire eater journey to launching features that help restaurants convert first-time guests into loyal regulars, I drive initiatives that blend user-centric design with measurable business impact.
By embracing a player/coach model, I pair strategic leadership with active prototyping and shipping—mentoring designers while directly influencing the product’s look, feel, and performance.